Why do push notifications?

Thanks to smartphones, everyone today has already gotten exposed to push notifications. Web push notifications are push notifications that you can send without a mobile app for your store and can be sent to both desktop and mobile. That makes them perfect for e-commerce. 

In a competitive world, you can’t afford to neglect any tool that helps engage your customers and increase sales. Push notifications aren't just another tool but have been shown to have higher engagement than even email (and is often much cheaper). They have many use cases from letting your customers know about knew product launches / refreshes / sales and even abandoned cart recovery. 

For you to send push notifications to your customers, they have to allow or subscribe to your push notifications. This allows them to send short and engaging messages oriented to maximizing your goals - be it increase traffic, retention or sales. 

A good example of the benefits you get from push notifications can be seen in the abandoned carts. It is estimated that ~70% of carts are abandoned. This means that if you get $1000 of sales a month, there are over $3300 added to cart and $2300+ was abandoned. Push notifications allow you to reach out to subscribers even without their email or their mobile number and by recovering these carts help increase your sales.