PWA and its benefits

The most frequent use case we see today is people using PWAs as an app alternative. The why is simple. A shopper using a mobile app to browse a shopping site is three times as likely to convert as a shopper using the mobile website. In addition, the cost of re-engaging the user is much lower than targeting through Facebook, Tiktok, or Google. 

1. Getting a user to download it from an app store. Apps live in their own ecosystem, which has very little to do with your mobile site. Even if a user lands on the mobile site, you are forced to redirect them to the app store to download the app. This is friction that may cost you many users. 
2. Downloading apps takes a lot of data and the competition for the 30-50 app spots a phone has is intense. PWAs are light, with a negligible footprint, are fast and convert. 
3. Making apps is expensive. Not only do you have to build for multiple platforms, the time and cost of building native apps are easily north of tens of thousands of dollars and can take 6-12 months. Then maintainability of these apps becomes a big issue. You need to continue to support and update the apps. For an ecommerce business, building and maintaining a native app is a huge investment.

PWAs solve these issues and give you an app that is discoverable and installable from your website, reliable, and allows you to engage with your users through push notifications, and the full screen experience of an app.