Can I use AMP pages in advertisements?

Of course! AMP pages are usable in all forms of advertising and promotion channels such as Facebook Ads and other social media platforms, Google Merchants, and Adwords. AMP pages can be use as a landing page for Google Ads and using your AMP pages for your advertisements is a smart thing to do due to their higher speed, conversions, and engagement all of which reduce your cost and boost your RoI. 

AMP pages do not show up in Ads by default. If you want your AMP page as a landing page, you need to explicitly specify the AMP URL in your ads.

Using AMP with Google Display Ads (formerly AdWords) 

Follow this official tutorial by Google in order to send Ads visitors to the AMP pages.

Using AMP with Facebook Ads

Your AMP pages can be used with Facebook Ads.  In doing so, all Ad clicks will be routed to your AMP page. To do this, you will simply use your AMP URL as the destination URL for your Facebook Ad. 

You can get your AMP URL by taking you non-AMP page URL and add "/a/amp/' after the ".com' portion of the URL. For example, if your URL is xyz.com/products/jeans-1, then your AMP page URL is xyz.com/a/amp/products/jeans-1. For custom domain customers, just add your custom domain before the URL of your landing page. For example if your URL is xyz.com/products/jeans-1 and you use amp.xyz.com as your custom domain, then your AMP URL is amp.xyz.com/products/jeans-1

If you need any help, don't hesitate to contact us and we will help you. 

AmpifyMe team 💙