Benefits of AMP

In a nutshell, speed and SEO. Breaking it down though, the main benefits are:

Faster loading times and lower bounce rate

By using The AMP app, you are able to have your pages load near instantly, keeping your customers engaged as they move through browse and purchase flows. AMP pages are pre-cached and pre-rendered by Google, they eliminate common sources of delay and also are served from servers right next to where your customers are creating a significant speed advantage. Research shows that users are more willing to return to an e-commerce site that performs well and that ~50%+ of users bounce if a page takes over 3s to load. Whether you’re a smaller store or a larger marketplace, The AMP app by Ampify increases the speed which results in fewer bounces, gives customers a better UX, and hence you get more sales.

More mobile conversions

AMP is optimized for mobile. The bulk of e-commerce happens on mobile yet mobile speeds leave a lot to be desired. With faster loading times that AMP brings, retailers see higher conversions and higher engagement and ultimately, it means that your store will have higher sale revenue. A site powered by The Amp App by Ampify is a truly mobile-friendly experience that enables your customers to stay engaged with your site even on mobile and shop more.

Better Search Rank Position

Search engines will position AMP pages generated by AmpifyMe better than your normal pages and over slower pages of your competitors. Therefore, when people are searching for products, your products are the ones that will be shown earlier and draw the most attention.

Cheaper ads

When directing ads to AMP pages, you the quality score determining your CPC (Cost Per Click) improves as Google and other advertising platforms take speed as a quality score factor. Your conversions are also improved due to AMP pages having higher conversions giving you an advantage over competition.

AmpifyMe team 💙