How PWA helps with SEO?
As you're already aware, basic Search Engine Optimization (SEO) is fundamental (and essential) for any website. So we've put together all the ways you can use PWA by AmpifyMe to optimize your SEO.
The main goal of SEO is to create a seamless user experience by recommending your website for relevant searches. To do this, Google and other search engines are looking for:
- Performance
- User Experience
- Content
So we make sure that we provide you with the best ways to do this.
Most importantly, we provide Mobile-First development. In 2018, Google started switching sites over to mobile-first indexing which means that in order for a high-ranking SEO, you need a great mobile experience. With AmpifyMe you always develop for mobile-first which means that you'll automatically have this included in your index. This also means that you'll always have parity between your mobile and desktop versions in terms of navigation, links, and content, which again results in a higher index.
As all sites built with AmpifyMe, have improved user experience and performance ratings as after the initial request to build the PWA, we only load the subsequent page data if a user clicks on a link inside the PWA. Please note, that Lighthouse currently simulates only the first request of a user without any cached assets on a slow network connection (3G) with a slow device, by default. This means that it totally ignores the benefits of a PWA at the moment so take this score isn't fully reflective of what your customers are experiencing.
As we also provide Server-Side Rendering (SSR), we can render pages faster and without SSR you wouldn't be able to have any web crawlers. If the SSR fails for any reason, we provide a 503 status code so the search bots won't look at these pages and won't impact your SEO.
All images that you use are hosted by an integrated CDN, so you'll also get a fast picture load in the best quality which again helps with your SEO.
We also use a so-called Service Worker which ensures that even all the styling information (CSS), JavaScript and static images are cached inside the browser so that the data is already there for returning visitors and they get even better performance. On top of that, we also use HTTP/2 push to optimize the transfer of data from the server to the client.
This all combined gives Google a sign that your shop is perfectly optimized and that it should be ranked accordingly.
If you need any other questions, feel free to contact us at info@ampifyme.com or ping us in the chatbox!
AmpifyMe team 💙