Can I use AMP pages with Google Merchant Center

Yes, you can send mobile Google Shopping visitors directly to your lightning-fast AMP pages when someone clicks on your Google Shopping result. This article tells you how

Before you start, you need: 

1. You must have a Shopify store with the official Google channel app installed.
2. You must have a Google Merchant Center account and must have fed your Shopify Product feed into your Google Merchant Center account. This is done automatically by the Google channel app

Once this is done, the process to have AMP pages shown on Google shopping is as follows:

1. The Google Shopify app creates a feed for your products in your Merchant Center account.
2. After feeding your products into Merchant Center from the Google Shopify app, each product will have a “link” attribute.
3. We will create a second attribute called a “mobile link” which points to your AMP pages created by Ampify. Google will send mobile users to this AMP URL. 
4. We will create a rule to automatically generate your AMP URLs instead of manually updating it for each product. 
5. We test the results before applying the changes to our existing Merchant Center feed.

Now to the steps

1. Navigate to your “Products > Feeds” tab in Google Merchant Center

2. Click on the feed that has Input method as “Content API”. This is your feed as imported from the Google Merchant Center Shopify app.

3. Click on “FEED RULES”.

4. Click on the + button or “CREATE RULE” to begin creating your Merchant Center rule.

5. Find and select “mobile link” under “Processed attributes”. You can easily find this by searching for “mobile link” within the text field that pops up.

6. Click on “Set to”.

7. Click the text box labelled “Set to”. Find and select “link” under “Processed attributes”.

Click the blue “OK”..

8. Now click “ADD MODIFICATION” under the “Modifications” heading, on the left.

9. Select “Find & Replace” in order to begin creating our modification.

10. Replace /products/ with /a/amp/products/. To do this, click on the text box under “Find” and enter /products/ without quotes. Next, click on the text box under “Replace with” and enter /a/amp/products/ without quotes.

When you’re done, click the blue “OK” button at the bottom.

10. Click the blue “SAVE AS DRAFT” button at the top right.

You have now successfully saved your Rule, however, it has not been applied. The next steps will help you verify and apply the changes.

11. Click “TEST CHANGES”. This will take some time for Google to generate your test feed.

Google will now begin generating a test feed so that you can view the results before applying them to your existing feed. This can take time with an average about 30 minutes. It’s important to test your changes, so please check the results. Make sure that the new “mobile link” field is proper. Be sure to test several of your “mobile link” links by navigating to them in your browser and make sure they are valid links. If they go to AMP pages then you have set the rule up properly.

12. Click “APPLY” to apply the Merchant Center Rule to your Feed.

You’re done! Now wait. Once Google updates your Google Shopping results, mobile clicks will be sent directly to your AMP pages. It may take up to a few days for the changes to propagate and entirely is within Google's control.