How to use AMP with Google Shopping on Shopify?

Using our AMP app increases the speed which results in fewer bounces (40%+ of users bounce if a page takes over 3s to load), gives customers a better UX, and hence you get more sales.

• The Google Shopping Shopify app will create a feed for your products in your Merchant Center account.
• After feeding your products into Merchant Center from the Google Shopping Shopify app, each product will automatically have a “link” attribute. This is a standard attribute for every item in Merchant Center.
• We will be creating a second attribute called a “mobile link” which will point to your AMP pages created by Shop Sheriff. Google will use this value to send mobile users to this AMP URL.
• Instead of manually putting the AMP URL in every “mobile link” field, we will be creating a rule to automatically populate this field. This will save us tons of time and make the process super simple.
• We can test the results before applying the changes to our existing Merchant Center feed.

1. You must have a Shopify store with the official Google Shopping app installed.
2. You must have a Google Merchant Center account.
3. You must have fed your Shopify Product feed into your Google Merchant Center account.

 Steps on how to create a “mobile link” field within Google Merchant Center.

1. Open “Products > Feeds” tab in Google Merchant Center
2. Click on “Content API”. This is your feed as imported from the Google Merchant Center Shopify app.
3. Click on “FEED RULES”
4. Click “CREATE RULE” to begin creating your Merchant Center rule.
5. Select “mobile link” under “Processed attributes”. You can easily find this by searching for “mobile link” within the text field that pops up.
6. Click on “Set to”.
7. Click the text box labelled “Set to”. Find and select “link” under “Processed attributes”.
8. Click the blue “OK” box that now appears after selecting “link”.
9. Now click “ADD MODIFICATION” under the “Modifications” heading, on the left.
10. Select “Find & Replace” in order to begin creating our modification.
11. Replace /products/ with /a/s/products/. To do this, click on the text box under “Find” and enter /products/ without quotes. Next, click on the text box under “Replace with” and enter /a/s/products/ without quotes.
12. When you’re done, click the blue “OK” button at the bottom.
13. Click the blue “SAVE AS DRAFT” button the the top action bar. You have now successfully saved your rule, however, it has not been applied. The next steps will help you verify and apply the changes.
14. Click “TEST CHANGES”. This will take some time for Google to generate your test feed.
15. Click “APPLY” to apply the Merchant Center Rule to your Feed.